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Many charities and nonprofits with tight budgets don’t consider digital marketing.

It takes a lot of time and money, and you might consider your efforts “too local” to investigate the possibilities.

But local nonprofits, like local businesses, can benefit greatly from PPC ad campaigns and SEO.

Google offers grants to certain organizations that qualify to take care of the budget concern. It also provides helpful tutorial videos.

What Is Google Ad Grants?

Google Ad Grants is a program in which Google offers qualifying charities and nonprofits a monthly grant budget to run ad campaigns. You can then run ads to help raise awareness, fundraise, and attract volunteers to your organization.

With Google Ad Grants, you can get your message out in the paid ad sections of search engine results without impacting your budget.

This is important because paid ads usually appear first in search results and on Google Maps results.

Running ads can be vital, not just for awareness, but also for fundraising and foot traffic.

How Do I Get A Google Ads Grant?

The Google Ads Grants program has specific eligibility requirements, and it can take a while to get approval.

First, you have to apply to the Google For Nonprofits program and request an account.

Here’s what you should know before getting started:

• Your organization must be registered as a charitable organization in one of the eligible countries.
  • You may need to register with one of the online services used by Google, Percent, or TechSoup.
  • If you’re not already registered, you’ll be given an opportunity to register when you begin your application for the program.
• Your organization is not eligible if it’s a government entity, a hospital or healthcare organization, or a school.